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Sports

In sports, it’s often all about the win. At Deloitte, it’s no different. From providing a modern fan experience to efficient off-field operations, you need to come out on top—and Deloitte's sports practice is here to help you build an elite sports organization with the power to dominate the field. 

Built for sports. Built for you.

We can help you strike first from digital innovation and cybersecurity to megaevents and transactions. With a full bench of media, entertainment, technology, consumer product, retail, and government specialists, Deloitte has the sports know-how to help support some of your most ambitious growth and transformation plans, while keeping your business operations and strategy as dynamic as the action on the field. When you're ready to up your game, Deloitte is ready to help you rack up the wins—on and off the court.

What we do

Deloitte’s sports practice team can help you score big with:

  • Data and analytics: Leverage data, fan insights, and leading-edge technologies to develop data-driven sports analytics to power pricing strategies, operations, and more in between.
  • Digital services: Assess and deliver modern digital solutions with the power to deepen fan engagement and loyalty.
  • Major events: Plan and operate successful, sustainable, and engaging large-scale sporting events.
  • Sports transformation: Deliver the strategic vision and effective governance typically required to lead an elite sports organization.
  • M&A and transaction advisory: Support comprehensive, leading financial analysis and advisory for mergers, acquisitions, sales, and other major financial transactions.
  • Cybersecurity and risk: Assess, implement, and operate the flexible cybersecurity and risk management solutions you need to address a range of potential threats to the modern sports enterprise.

    Our thinking

    2025 global sports industry outlook

    The global sports industry is professionalizing, with heightened stakes and increasing investments in talent, analytics, and fan experiences

    Beyond the billion-dollar barrier

    Women’s sport is growing by rewriting the playbook and doing things differently. The focus now moves beyond demonstrating potential to helping build a lasting legacy of success by delivering unique and tailored experiences.
    Perspective
    15 minute read

    The Future of GenAI in Sports

    Explore how Generative AI (GenAI) is revolutionizing professional sports by transforming data into valuable assets, enhancing innovation, and driving economic impact.
    Perspective
    6 minute read

    The First Effect

    Firsts move the world forward
    In partnership with the International Olympic Committee (IOC), Deloitte is tracking the impact of firsts that happen at the Olympic and Paralympic Games to show how they can shape the world.

    The Sports Innovation Hub by Deloitte

    Located in Madrid, Spain, the Sports Innovation Hub by Deloitte is your portal to experiencing sports greatness. 
    Industry
    5 minute read

    Team Deloitte

    An inaugural roster of 19 elite athletes who are also Deloitte professionals. A small cohort of Deloitte-sponsored athletes. Together, they share one goal: the Olympic and Paralympic Games Paris 2024. 
    About Us
    5 minute read

    Deloitte Football Money League 2023

    Welcome to the 26th edition of the Deloitte Football Money League, an annual profile of the highest revenue generating clubs in world football. In 2023, for the first time, the publication also analyses the revenue generated by the affiliated women’s teams of these clubs. Published less than eight months after the end of the 2021/22 season, the Money League remains the industry’s most contemporary and reliable independent analysis of the financial performance of clubs at the forefront of football.
    Analysis
    20 minute read

    Digital assets deliver more than faster race times

    Pushing the limits at 232 mph, Takuma Sato makes seconds count, and Deloitte makes sure his team has the data they need—lap after lap.
    Story
    5 minute read

    Deloitte’s outlook for sports investment in 2023

    A snapshot of sports M&A trends and market activity
    Perspective
    2 minute read

    Super-charging the virtuous circle of women’s sport

    Technology and sport have worked hand in hand for many years. However, in many ways, the possibilities of digital transformation in women’s sport – to drive commercial growth, fan engagement and sports participation – are still waiting to be realised.
    Perspective
    5 minute read

    Annual Review of Football Finance 2023

    The 32nd edition of the publication chronicles the 2021/22 season, as European football is set between the crossroads of some of the most pivotal regulatory changes that the game has ever seen.
    Research
    5 minute read

    Live sports: The next arena for the streaming wars

    As streamers take a growing share of a thriving market, can they go the distance?

    Get in touch

    Kevin Westcott

    Kevin Westcott

    Technology Media & Telecom Leader
    +1 213 553 1714
    Pete Giorgio

    Pete Giorgio

    Global and US Sports Practice Leader
    +1 617 437 3097
    Timothy Bridge

    Timothy Bridge

    Partner
    +44 (0)161 455 6071
    Mark Lillie

    Mark Lillie

    Technology Strategy & CIO Programme Leader | Deloitte Global
    +44 (0)20 7007 2395
    Sandra Sweeney

    Sandra Sweeney

    Sports Practice Lead | Partner | Consulting
    + 61 2 6263 7254
    Stefan Ludwig

    Stefan Ludwig

    Partner | Lead Sports Business Group
    +49 211 87724701
    Hassan Malik

    Hassan Malik

    Partner | Consulting, Strategy & Business Design
    +971 (0) 50 619 2447
    James Walton

    James Walton

    Partner | Clients & Markets, SG & SEA
    +65 6530 8013
    Jeff Harris

    Jeff Harris

    National Leader, Sport Business Advisory
    416-775-8859
    Simon Howard

    Simon Howard

    Strategy & Transactions Leader, Deloitte Global
    +34 609 387 526